Our Story

Lucky 21 began selling on Amazon in 2013 with a focus in Apparel. With decades of experience in the retail sector, we understood the importance of profit margins, inventory turn, and open-to-buy planning. By applying these abilities, we quickly grew to become a high-volume seller with an expansive catalog.

In 2016, forecasting the needs of brand owners, we began an initiative toward exclusive brand representation. Through exclusive partnerships, we are able to help brands maximize profitable direct-to-consumer sales while protecting the integrity and identity of the brand and its products.

Today Lucky 21 represents over 100 national brands and has a staff of over 40 full-time employees.