The Lucky Strategy
Isn’t Just Luck

With over 25 years of Retail experience in Children’s and Women’s Apparel, Lucky 21 offers:

 

  • Processing Center: 50,000 ft2 dedicated to WFS
  • Reporting: State of the art reporting tools
  • Repricing: Demand based, true market repricing AI software
  • Advertising: Data driven PPC and video ad strategies
  • Photography: In-house Photography team and studio
  • Content Creation: leveraging consumer search trend data
  • Multi-pack: Capabilities to offer greater value based on economies of scale
  • Systems: Personalized data management software, proprietary reporting tools, API integrations, AI and automation

Walmart Services

Seller Center Account Management

Walmart.com is one of the fastest-growing marketplaces in the U.S. Our direct relationship with Walmart gives our clients unmatched support and visibility, helping brands break through and scale faster. We handle the heavy lifting while you stay in control.

 

We run your Walmart storefront end-to-end—item setup, listings, content, photography, pricing, replenishment, and promotions. Every element is actively managed and optimized by experts to ensure your brand performs at the highest level.

Brand Partnership

Walmart values our partnership—and that becomes your advantage. We work closely with their team to merchandise your products, secure premium placements, and elevate your presence.

WMC Optimization

We manage your Walmart Media Campaigns with precision—leveraging keyword targeting, sponsored product strategy, and analytics to drive efficient growth. Our ongoing optimizations ensure you get maximum return on every ad dollar.

WFS Logistics

With 40+ full-time team members, our warehouse and office handle all logistics—product prep, kitting, bundling, and shipping to Walmart Fulfillment Services or direct-to-consumer. We process thousands of units daily with speed and accuracy.

Visually Stimulating Photography
Our in-house photo team know that Amazon shoppers judge the perceived value of your products and the trustworthiness of your brand based on the quality of your visual presentation.
Strong Content
We've built thousands of listings. Through the process, we are able to leverage tremendous data to help us refine our approach and strategy to each new listing.
SEO & Keyword Research
Decades of experience in the apparel market lets us marry our product knowledge with Amazon search term data to optimize for relevant and profitable search terms.
True Market Pricing
Data and repricing algorithms that allow each product to achieve its optimal pricing, maximizing profitable sales while continuing to grow its market share.
Open to Buy Planning
We understand the importance of focused open to buy planning as a means to maximizing overall profits. We bring decades of experience and know what it means to keep a healthy inventory.
Inventory Management
Our enterprise application software tracks every step of our inventory, from purchase order through final sale. We manage thousands of listings and know exactly whats happening with every one of them.
AI Advertising
By using algorithmic bid optimization alongside our unique campaign approach, we're able to effectively use the advertising platform to build long term listings and drive profitable sales.
Ongoing Optimization
As we get feedback from our customers, we modify our content to improve the shopping experience. As we gather data on search terms and sales conversion, we continue to optimize our back end to drive the right traffic.

We Build
Pages That Sell

Building a successful listing takes knowing the product and its positioning in the Amazon categories. It takes engaging the shopper with visually stimulating listings and listening to the customers’ feedback for ongoing optimizations.

Ready to Get Started?